Forging Deeper Ties in the Middle East, Building a Shared Future

The Middle East, a pivotal hub along the Belt and Road Initiative, is experiencing booming infrastructure development and energy projects, presenting unprecedented opportunities for the construction machinery industry. Seizing the momentum of the times, Changlin Company has positioned the Middle East as a critical component of its global strategic layout.

Localized Strategy Drives Sustainable Growth    

Changlin's success in the Middle East is rooted in its core philosophy of "Deep Localization, Shared Value." The company moves beyond simple product sales, committed to achieving mutual growth with the market through profound collaboration.

Product Customization: To tackle the region's unique challenges—extreme heat and sandy conditions—Changlin has implemented comprehensive adaptations for its flagship models, such as the star product, the ZG3225LC-9C excavator. These enhancements include reinforced cooling systems and upgraded air filtration, ensuring exceptional reliability and operational availability even in the harshest environments.

Deepening Collaboration via SKD: We actively promote the Semi-Knock Down (SKD) model, seeking to establish long-term assembly and partnership with capable local entities. This approach not only reduces the acquisition and maintenance costs for end-users but also fosters the local industrial chain, enhances regional technical service capabilities, and facilitates a transition from "Made in China" to "Made in the Middle East."

Technology-Led & Service-Driven: Changlin firmly believes that superior equipment must be paired with top-tier service. We have established a service and spare parts network covering key countries in the Middle East and conduct regular systematic training for local technicians. This ensures customers receive timely, professional support, maximizing the value and lifespan of their equipment.

Looking Ahead: Co-building a New Chapter of Development    

We are highly optimistic about the immense potential of the Middle East market. Our participation in this forum serves as a key platform to demonstrate our commitment and strength to regional clients and partners. Changlin is not merely an equipment supplier; we aspire to be a trusted partner. Through our efficient, reliable machinery and comprehensive service support, we aim to deeply participate in and contribute to the modernization efforts of nations across the Middle East.